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Agent Guide To Real Estate Farming Using Social Media
DOMINATE YOUR MARKET IN 2023 AND BECOME THE GO-TO AGENT IN YOUR AREA USING YOUR SOCIAL MEDIA TO GENERATE LEADS.
Real estate farming is a lead generation and marketing strategy used by real estate professionals to generate business from a specific geographic location. Social media can be a powerful tool for farming, helping you generate consistent leads and referrals, but you’ll need to be intentional.
HERE ARE 10 TIPS TO HELP YOU FARM USING SOCIAL MEDIA IN 2023
- Choose the right neighborhood
Choose a neighborhood with healthy demand, a good farm area includes 500 homes or less, with a good turnover rate. Ideally choose a place where you’ve got some experience, and name recognition.
2. Plan your content in advance
Agents who are successful plan in advance, and deliver consistent value to homeowners, and buyers, looking to buy or sell in their target area. Create a calendar with the information you want deliver.
3. Use hashtags & locations
Use hashtags to gain visibility in your farm area. Using the neighborhood name hashtag, or other related hashtags that refer to your area of choice, is a great way to become visible to people in your farm.
Use locations so that people searching specific areas can see your post and stories.
4. Always deliver value
No one likes a pushy, salesy agent. Deliver value first, sell later. You can post about local events, news, restaurants, neighborhood happenings, places to visit, parks, and of course real estate.
5. Leverage testimonials
Use testimonials across your social media platforms to build trust and rapport with people who may not know you yet.
6. Connect with members of your farm area
You can use hashtags and locations to search local businesses and people in your area of choice, send them a quick hello, share some of the information you have been posting about, and follow them, so they know you exist, and that you sell real estate.
7. Join facebook groups
